Why We Built PageDock: The Origin Story 🚀

PageDock wasn't born from a whiteboard business plan. It was born from frustration. We ran a social media agency, and every single day we wasted hours switching between tabs, waiting for slow tools to load, and losing track of conversations. We knew there had to be a better way.

This is the story of how we built the tool we wished existed.

The Problem We Faced 😤

Picture this: It's 2023. We manage 47 social accounts for 12 clients. Every morning looks like this:

We tried the "enterprise" solutions. Sprout Social wanted $249/user/month. Hootsuite was slow and clunky. Agorapulse was okay but had a 30-60 second delay on new comments. Nothing felt built for speed.

The Lightbulb Moment 💡

"What if we built an inbox that's just... fast? No publishing. No fancy reports. Just the fastest possible way to see and respond to every comment and DM."

That was the moment. We realized we didn't need another "all-in-one platform." We needed a tool that did ONE thing exceptionally well: engagement.

So we started building.

The MVP: Speed First 🏎️

Our first version had exactly three features:

We used it internally for 6 months. The results were immediate:

The Principles We Built On 🏗️

Where We Are Today 📍

PageDock now serves thousands of teams worldwide—from solo creators to agencies managing hundreds of accounts. But we still use it every day ourselves. That's the test: would we pay for this tool if someone else made it?

The answer is still yes. And we keep building to make sure it stays that way.

Built by practitioners, for practitioners. That's PageDock. 🚀