Social Media Scalability Tools: The Stack to Scale Beyond $1M ARR 🚀
You can hustle your way to $100K. But you can't hustle your way to $1M. At a certain point, processes must replace heroism, and systems must replace late nights. Here's the exact stack we use to scale while keeping our sanity.
💡 The Philosophy
Every tool serves a purpose. We're allergic to "all-in-ones" that do everything poorly. Better to have best-in-class for each function with clean integrations.
The Complete Agency Stack 🛠️
HubSpot
If it's not in the CRM, it didn't happen. We track every lead from first touch to close. Automation rules assign leads by territory and score.
PageDock
Before adopting a unified social media inbox like PageDock, we had 3 people just logging in and out of client accounts. Now, one person handles the volume of three. It paid for itself in hour one.
ClickUp
We moved from Trello to ClickUp for the hierarchy. Tasks → Projects → Spaces → Workspaces. Each client gets a Space with consistent project templates.
Buffer
Clean, reliable scheduling. Nothing fancy. We've tried them all and keep coming back to Buffer. It just works.
Slack
Obviously. But we use strict rules: threads always, no @channel after hours, dedicated channels per client. Keeps the chaos manageable.
Xero
Automated invoicing is a must. Recurring invoices on the 1st, automatic late payment reminders, bank reconciliation. Time spent chasing invoices is time not spent selling.
Monthly Stack Cost 💰
For a 5-person team managing 15+ clients. That's under $20/client/month in tooling.
The Integration Layer 🔗
Tools are useless if they don't talk to each other. Here's how ours connect:
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About the Author
Expert in scaling agency workflows and social media automation strategies.
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